Bud Light sales continued to lag on Friday, prompting the beer giant’s CEO to announce a new partnership via an edited post on LinkedIn.

“Some people think we went too far left with our Dylan Mulvaney promotion. In an effort to balance the scales, we’re going to be moving hard right,” the chief executive explained.

“Marketing is like a teeter totter: if you’re going to get political, you have to go all the way, back-and-forth, back-and-forth. While we continue to embrace and support the LGBTQIA+ community, we need to show the other side of the aisle a little love, too. Hopefully, the end result will be a perfectly politically neutral happy middle. We have faith the American people will be nuanced and level-headed enough to understand the new approach.”

Apparently undeterred by 2023’s record-breaking gun violence—and motivated by Modelo’s takeover of the top spot as America’s top-selling beer—the CEO dug in further.

“Look, we don’t mean any of it. We’re just trying to sell beer. And people get that, they know not to take it all too seriously.”